A Web 2.0 Travel Service That Gets Web 2.0

My friend Perry Hewitt, who runs the online marketing consulting firm Colechurch Consulting (so named because it helps bridge marketing-IT divides for its clients), pointed me to FareCompare this weekend.  FareCompare, an airfare comparison engine, uniquely albeit gratuitously  does the Google maps mashup thing with airfares.  Gratuitous, since the map doesn't add much to your processing of the information provided -- most people know where the cities listed are.  But what I like are the multiple approaches to syndicating its service:  Firefox plug-ins, Google and Yahoo desktop widgets.  (I checked Expedia to see if they offer the same thing -- they do, but only one, and it's the buggy, out-of-date version of what FareCompare distributes.)

This syndication thing is going to be big one of these days.

(BTW, Perry, love your site's new design.)

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[IMAGING 2.0]

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