Via my friend Perry Hewitt, this article by Jim Sterne in MediaPost's Online Metrics Insider newsletter, on the scarcity of qualified web analytics professionals and the circumstances under which it makes sense to hire consultants vs. full-time employees. IM(SS)HO, the right answer is ultimately a mix, tied to specific business goals and a roadmap for organizational capabilities required to achieve them.
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September 29, 2008
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