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I'm a partner in the advanced analytics group at Bain & Company, the global management consulting firm. My primary focus is on marketing analytics (bio). I've been writing here (views my own) about marketing, technology, e-business, and analytics since 2003 (blog name explained).

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September 29, 2014

My Article in CMO.com: "How To Manage Your #Analytics Portfolio"

http://bit.ly/htmyap-cmo, published September 26

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