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I'm a partner in the advanced analytics group at Bain & Company, the global management consulting firm. My primary focus is on marketing analytics (bio). I've been writing here (views my own) about marketing, technology, e-business, and analytics since 2003 (blog name explained).

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October 29, 2014

Analytics Week Boston: "Web, Mobile, Analytics - User Tracking and Experience Creation in the Age of Backlash"

I'm moderating a panel at Analytics Week Boston on November 6 at 4pm at the Boston Courtyard Hotel.  participants include: Jim Barrett, VP Marketing, Rue La La; Andy Dubickas, Senior Solutions Consultant, VisualIQ; Sara Radkiewicz, Director / Product Management, Localytics; Lawrence Schwartz, VP Marketing, Attunity.

Session description: "One of the biggest opportunities in marketing is the ability to recognize and target an individual user across all the devices he or she might use to proceed through an experience.  But the foundational mechanisms for this -- cookies and the information we can get from mobile devices -- are increasingly limited in their utility and availability.  Botnets are compromising the quality of the cookies advertisers target.  Recent compromises of photo archives and credit card records, and other data by both official and criminal entities  have driven mobile device suppliers to tighten up privacy and security controls and features. Where does this leave us today, and how (well) can we continue to realize seamless experiences in this newly-fraught environment?"

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Cesar Brea