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I'm a partner in the advanced analytics group at Bain & Company, the global management consulting firm. My primary focus is on marketing analytics (bio). I've been writing here (views my own) about marketing, technology, e-business, and analytics since 2003 (blog name explained).

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October 28, 2014

Driving Social Engagement With Sentiment Analysis: Text Analytics Summit West

McGraw Hill VP of R&D and Analytics Al Essa kindly invited me to join him in delivering this workshop in San Francisco on November 3.  Hope to see you there!

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