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I'm a partner in the advanced analytics group at Bain & Company, the global management consulting firm. My primary focus is on marketing analytics (bio). I've been writing here (views my own) about marketing, technology, e-business, and analytics since 2003 (blog name explained).

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October 07, 2014

My Interview in EContentmag.com: "Which Analytics Tell The Best Story?"

http://bit.ly/watbs-econtmag, published October 3

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