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I'm a partner in the advanced analytics group at Bain & Company, the global management consulting firm. My primary focus is on marketing analytics (bio). I've been writing here (views my own) about marketing, technology, e-business, and analytics since 2003 (blog name explained).

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January 31, 2015

My article on Organizing For Analytics in The CMO Club Solution Clubhouse

"Organizing Marketing Analytics Capabilities: Seven Considerations"

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Cesar Brea