Octavianworld

The Revolution Will Be Televised (It Just May Not Be A Revolution)

I wrote in an earlier post about the logical math that would drive ad budgets away from "traditional" TV (broadcast, cable) toward online videos.  Here's a great article by Alan Schulman in yesterday's Online Video Insider on how traditional agencies are co-opting the online video ad buy in a way that may limit the evolution of the medium, and illustrates how my earlier post missed the point. 

Compete: A One-Eyed King Gets Crowned

TNS  bought Compete today for what could turn out to be $150M in cash.  Not bad for an eight-year-old company reportedly doing $15M in revenue and burning $5M a year.  Here's a very interesting study on the SEOMoz blog that looks at the traffic estimation/ prediction accuracy of a number of services like Compete.  Technorati did well by SEOMoz's method; I've added a couple of Technorati-provided services in the left-hand sidebar of this blog for reference.