About

I'm a partner in the advanced analytics group at Bain & Company, the global management consulting firm. My primary focus is on marketing analytics (bio). I've been writing here (views my own) about marketing, technology, e-business, and analytics since 2003 (blog name explained).

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1 posts categorized "Charity"

July 07, 2015

NLG Bike-a-thon 2015 Appeal and Bonus from the Archives: 2007 Ride Recap

Apropos of enlisting a crack team (Jane Repetti Chang, David Chang, and Caroline Repetti) to ride with me in this year's NLG Bike-a-thon (please support us, and thank you to those who have!), I thought it fair to warn them for what they're in for.  This recap of the 2007 ride seemed just the thing:

"Friends,

Thank you all for being so generous on such short notice!   

Fresh off a flight from London that arrived in Boston at midnight on Friday, I wheeled myself onto the starting line Saturday morning a few minutes after eight 
.  Herewith, a few journal entries from the ride:

Mile 2:  The 
peloton drops me like a stone.  DopeursNever mind; this breakaway is but  le petit setback.  Where are my domestiques to bring me back to the pack?

Mile 3:  Reality intrudes.  No 
domestiques.  Facing 47 miles' worth of solo quality time, I plot my comeback... 

Mile 10: 1st major climb, L'Alpe de Bolton (MA), a steep, nasty little "beyond classification" grade.  I curse at the crowds pressing in.  'AllezAllez!' they call, like wolves.  A farmer in a Superman cape runs alongside.

Mile 10.25: Mirages disappear in the 95-degree heat.  (First time I've seen the Superman dude, though.  Moral of this story: lay off the British Airways dessert wines the night before a big ride.) 

Mile 10.5: Descending L'Alpe de Bolton, feeling airborne at 35 MPH

Mile 10.50125: Realizing after hitting bump that I am, in fact, airborne.   AAAAARRH!!!

Mile 14: I smell sweet victory in the morning air!

Mile 15:  Realize the smell is actually the Bolton dump

Mile 27: Col d'Harvard (MA).  Mis-shift on steep climb, drop chain off granny ring.  Barely click out of pedal to avoid keeling over, disappointing two buzzards circling overhead. 

Mile 33:  Whip out Blackberry, Googling 'Michael Rasmussen 
soigneurto see if I can score some surplus EPO

Mile 40:  I see dead people

Mile 50:  I am, ahem... outsprinted at the finish.  Ride organizers generously grant me 'same time' when they realize no one noticed exactly when I got back."
 

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Cesar Brea