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I'm a partner in the advanced analytics group at Bain & Company, the global management consulting firm. My primary focus is on marketing analytics (bio). I've been writing here (views my own) about marketing, technology, e-business, and analytics since 2003 (blog name explained).

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June 17, 2005

September 21: Business Blogs Lunch Talk at KM Cluster

Bill Ives and Amanda Watlington, who have just published a new book called "Business Blogs:  A Practical Guide"  have graciously invited me to speak at the September 21, 2005 meeting (postponed from June 7) of the New England KM Cluster  in Waltham at Novell's headquarters.  My lunchtime talk (title TBD) will be drawn from my own experience and from that of organizations like the 3E Project at Harvard's Kennedy School of Government  and from MIT's Sloan School of Management, both also covered in Bill and Amanda's new book.

See Bill's blog for an abstract of the talk.

Posted by Cesar Brea at 04:47:06 AM in Marketing, Speaking & Writing


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