I'm a partner in the advanced analytics group at Bain & Company, the global management consulting firm. My primary focus is on marketing analytics (bio). I've been writing here (views my own) about marketing, technology, e-business, and analytics since 2003 (blog name explained).
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I've posted a short speculative piece on the prospects for advertising via Bluetooth over on Marketspace Advisor. Note to engineer friends who read Octavianworld -- I'm especially interested in your assessment of the relative technical complexity of the personalization scenario I describe.
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