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I'm a partner in the advanced analytics group at Bain & Company, the global management consulting firm. My primary focus is on marketing analytics (bio). I've been writing here (views my own) about marketing, technology, e-business, and analytics since 2003 (blog name explained).

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August 26, 2006

Semantic Web Possibilities

Today I listened to a great interview of Elias Torres by Phil Windley; the podcast is linked from here:

http://www.windley.com/archives/2006/08/elias_torres_on_sparql.shtml

Elias discusses the Semantic Web layer cake of tools, and focuses on SPARQL, the RDF query language.  It's a technical topic, but the conversation is very accessible to non-programmers.  My head's been churning all day with possibilities that seem interesting.  One idea: cross-site, heterogeneous-data collaborative filtering.  For example, crossing voting patterns on social bookmarking sites with Amazon's "Statistically Improbable Phrases" (sorry, what marketing genius wrote that label for such a useful feature?) gets you, "If you liked this article, you might also like these books..."

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