I'm a partner in the advanced analytics group at Bain & Company, the global management consulting firm. My primary focus is on marketing analytics (bio). I've been writing here (views my own) about marketing, technology, e-business, and analytics since 2003 (blog name explained).

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April 06, 2007

Update: Gotuit Media and Video Search

Recently I wrote (http://www.octavianworld.org/octavianworld/2007/02/gotuit_video_se.html) about cool stuff going on at video search service Gotuit Media, where my friend and former colleague Patrick Donovan is a senior executive. 

Patrick got in touch the other day to pass on some great news:  Gotuit is now supporting the NFL "Film Room" at Sports Illustrated's si.com (http://sportsillustrated.cnn.com/football/nfl/specials/draft/2007/video/) and at the National Hockey League's video site (http://onthefly.nhl.com/index.html). 

For the NHL, Gotuit transforms what used to be a 60 minute linear viewing experience to one that can be sliced and sequenced in a variety of ways, without having to cut, splice, or otherwise edit the underlying video asset. 

Here's a review of Gotuit at latimes.com that does a good job of explaining the potential of this service: http://opinion.latimes.com/bitplayer/2007/04/gotuit_and_web_.html

Good Luck Patrick!


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