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I'm a partner in the advanced analytics group at Bain & Company, the global management consulting firm. My primary focus is on marketing analytics (bio). I've been writing here (views my own) about marketing, technology, e-business, and analytics since 2003 (blog name explained).

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November 19, 2007

Good Podcasts I Listened To Recently

Doug Weaver on expanding interactive advertising budgets into a new slice of traditional spending on TV.  Very thoughtful way to get insight into how fast the dam will burst.

Dana Todd and Bruce Clay on SEO.  Interesting to SEO nerds and newbies alike.  The comments about getting "theme" right were especially interesting.  At a deeper level, the ideas here are metaphorically extensible to marketing in general.

Guy Kawasaki on The Art of Innovation.  Very entertaining!

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