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I'm a partner in the advanced analytics group at Bain & Company, the global management consulting firm. My primary focus is on marketing analytics (bio). I've been writing here (views my own) about marketing, technology, e-business, and analytics since 2003 (blog name explained).

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January 28, 2008

Ze Frank's Experience Embracing "UGC"

Podcast of Ze Frank's very entertaining presentation at a recent Rails conference here.   The second half of his talk, in which he describes "the anxiety of acceleration" that he experiences as his audience becomes his partner in producing content, is especially interesting and highly relevant for publishers pursuing user-generated-content.  Possibly NSFW, probably not.

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