About

I'm a partner in the advanced analytics group at Bain & Company, the global management consulting firm. My primary focus is on marketing analytics (bio). I've been writing here (views my own) about marketing, technology, e-business, and analytics since 2003 (blog name explained).

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February 07, 2008

Just When I Thought I Was Getting Clever

Since publishing your email address on the web invites spam, I recently used a free external service to add an "email me" form to this blog (see link at left).  The service uses captcha, the system that asks you to prove that you're human when you register for something online by copying a set of squiggly letters and/or numbers into a form.  I was feeling very smug about this until I read my former ArsDigita colleague Carsten Clasohm's post on how some spammers now get around this.

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