I'm a partner in the advanced analytics group at Bain & Company, the global management consulting firm. My primary focus is on marketing analytics (bio). I've been writing here (views my own) about marketing, technology, e-business, and analytics since 2003 (blog name explained).

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September 14, 2008

Pragmalytic Perspective Roundup

Been browsing a few of my MediaPost newsletter subscriptions. Here are a few good articles that reinforce our POV about the shift away from the digital marketing "Age of Evangelism" to the "Age of Analytics":

Skepticism about the advertising value of social media by Pat LaPointe in the Online Metrics Insider newsletter.

Good practical advice about testing from Aaron Smith in the Email Insider Newsletter on email testing, consistent with much of the advice we also offered here.

From Steve Smith's article in the Mobile Insider, some useful metrics on mobile browsing and mobile search in particular.


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