I'm a partner in the advanced analytics group at Bain & Company, the global management consulting firm. My primary focus is on marketing analytics (bio). I've been writing here (views my own) about marketing, technology, e-business, and analytics since 2003 (blog name explained).

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September 29, 2008

The Web Analytics Labor Market Is Fundamentally Sound

Via my friend Perry Hewitt, this article by Jim Sterne in MediaPost's Online Metrics Insider newsletter, on the scarcity of qualified web analytics professionals and the circumstances under which it makes sense to hire consultants vs. full-time employees. IM(SS)HO, the right answer is ultimately a mix, tied to specific business goals and a roadmap for organizational capabilities required to achieve them.

Related: Monster.com results for "web analytics"


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