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I'm a partner in the advanced analytics group at Bain & Company, the global management consulting firm. My primary focus is on marketing analytics (bio). I've been writing here (views my own) about marketing, technology, e-business, and analytics since 2003 (blog name explained).

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October 23, 2008

Social Media Talk at CMO Club of Boston Dinner November 11

My friend Perry Hewitt, who is the CMO at Crimson Hexagon, kindly asked me to join her in presenting a talk titled "From Communications to Conversations: Understanding, Managing, and Embracing UGC" at the CMO Club of Boston dinner on November 11, 2008.

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