I'm a partner in the advanced analytics group at Bain & Company, the global management consulting firm. My primary focus is on marketing analytics (bio). I've been writing here (views my own) about marketing, technology, e-business, and analytics since 2003 (blog name explained).
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My friend Perry Hewitt, who is the CMO at Crimson Hexagon, kindly asked me to join her in presenting a talk titled "From Communications to Conversations: Understanding, Managing, and Embracing UGC" at the CMO Club of Boston dinner on November 11, 2008.
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