I'm a partner in the advanced analytics group at Bain & Company, the global management consulting firm. My primary focus is on marketing analytics (bio). I've been writing here (views my own) about marketing, technology, e-business, and analytics since 2003 (blog name explained).

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December 10, 2009

#Foursquare: So Very 2006

All this fuss generally about 2010 as (finally) The Year Of Mobile and specifically about Foursquare reminded me of a post my former Marketspace colleague Michael Fedor wrote in 2006 about the social possibilities of early location-based services technologies like Kmaps (for the Treo 650, which was an early coal-powered smartphone for those of you born after 2007).  Re-reading the post made me (again) proud of Michael, and proud to have worked with him and our compatriots.


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