OMMA Metrics & Measurement "Modeling Attribution" Panel SF 7/22: Hope To See You There
I'll be moderating a panel at the OMMA Metrics & Measurement Conference in San Francisco on July 22.
The topic of the panel is, "Modeling Attribution: Practitioner Perspectives on the Media Mix". Here's the conference agenda page.
The panel description:
How do you determine the channels that influence offline and online behavior and marketing performance?
How should you allocate your budget across CRM emails, display ads, print advertising, television and radio commercials, direct mail, and other marketing sources?
What models, techniques, and technologies should you use develop attribution and predictive models that can drive your business?
Do you need SAS, SPSS, and a PhD in Statistics?
Does first click, last click, direct, indirect, or appropriate attribution matter – which is best?
What about multiple logistic regression?
What is the impact of survey and voice-of-the-customer data on attribution?
Hear from experts who have to answer these questions and tackle these tough issues as they work hard in the field every day for their consultancies, agencies, and brands.
So far, Manu Mathew, CEO from VisualIQ, and Todd Cunningham, SVP Research at MTV Networks, will be participating on the panel as well.
Hope to see you there. Meanwhile, please suggest questions you'd like to ask the panelists by commenting here. Thanks!