I'm a partner in the advanced analytics group at Bain & Company, the global management consulting firm. My primary focus is on marketing analytics (bio). I've been writing here (views my own) about marketing, technology, e-business, and analytics since 2003 (blog name explained).

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January 06, 2011

Filtering Solutions: @darwineco Now Offering Free Themed Editions

With the world awash in content, filtering is the great problem of the age for all of us.  Arguably, the online social revolution is just a means to this end -- our friends are just another way we filter the information we choose to consume.  

Early in 2010 I wrote about Darwin Ecosystem, an advanced new filtering service for helping you pick out news themes and trends emerging from the digital content fire hose.  Bill Ives (@billives) posts here about new "themed" editions of this service, which, though scoped down in terms of the sources each spiders, are both full-featured and free to try.

My earlier post explains the service and its significance in detail, but you might just try it first, then go back and read the manual!


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