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I'm a partner in the advanced analytics group at Bain & Company, the global management consulting firm. My primary focus is on marketing analytics (bio). I've been writing here (views my own) about marketing, technology, e-business, and analytics since 2003 (blog name explained).

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April 08, 2013

From Big Data to Bigger Results: Focus on Ecosystemic Conditions for Analytics ROI

My guest post on the MITX.org blog

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