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I'm a partner in the advanced analytics group at Bain & Company, the global management consulting firm. My primary focus is on marketing analytics (bio). I've been writing here (views my own) about marketing, technology, e-business, and analytics since 2003 (blog name explained).

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September 01, 2013

#MITX Panel: Analytically Aligned Decision Making in the Multi-Agency Context

I moderated this panel at the Massachusetts Innovation and Technology Exchange's (mitx.org)"The Science of Marketing: Using Data & Analytics for Winning" summit on August 1, 2013.  Thanks to T. Rowe Price's Paul Musante, Visual IQ's Manu Mathew, iKnowtion's Don Ryan, and Google's Sonia Chung for participating!

 

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