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I'm a partner in the advanced analytics group at Bain & Company, the global management consulting firm. My primary focus is on marketing analytics (bio). I've been writing here (views my own) about marketing, technology, e-business, and analytics since 2003 (blog name explained).

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October 28, 2014

My article in iMedia Connection: "What the future of #programmatic buying will entail"

How marketing planning will evolve into "Marketgramming"

Posted by Cesar Brea at 10:02:00 AM


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