I'm a partner in the advanced analytics group at Bain & Company, the global management consulting firm. My primary focus is on marketing analytics (bio). I've been writing here (views my own) about marketing, technology, e-business, and analytics since 2003 (blog name explained).
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McGraw Hill Education VP R&D and Analytics Alfred Essa and I will present a hands on workshop for senior business leaders and the senior analytics executives who advise them. The session will blend case studies and lessons from practical experiences with a tour through getting, prepping, exploring, and modeling data for insights, using the Python programming language.
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