I'm a partner in the advanced analytics group at Bain & Company, the global management consulting firm. My primary focus is on marketing analytics (bio). I've been writing here (views my own) about marketing, technology, e-business, and analytics since 2003 (blog name explained).

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December 03, 2014

My article in Programmatic Advertising on Buying TV

"AOL brings programmatic to TV: how it works, and why you should care"


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