I'm a partner in the advanced analytics group at Bain & Company, the global management consulting firm. My primary focus is on marketing analytics (bio). I've been writing here (views my own) about marketing, technology, e-business, and analytics since 2003 (blog name explained).
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Philip Greenspun kindly invited me to present a talk on database models for evaluating digital advertising in his class, "6.S186: Special Laboratory Subject in Electrical Engineering and Computer Science -- Relational Database Management System and Internet Application Programming" on January 28, 2015
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