I'm a partner in the advanced analytics group at Bain & Company, the global management consulting firm. My primary focus is on marketing analytics (bio). I've been writing here (views my own) about marketing, technology, e-business, and analytics since 2003 (blog name explained).

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February 03, 2015

My article in Programmatic Advertising on DSP Requirements

"How to select a programmatic advertising solution in 2015", published February 2, 2015


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