My Q&A With @chiefmartec's Scott Brinker
One Marketing Analytics Myth? The Perfect KPI... published July 6, 2015
I'm a partner in the advanced analytics group at Bain & Company, the global management consulting firm. My primary focus is on marketing analytics (bio). I've been writing here (views my own) about marketing, technology, e-business, and analytics since 2003 (blog name explained).
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One Marketing Analytics Myth? The Perfect KPI... published July 6, 2015
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